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FREE GUIDE

25 COACHING NICHES

WHY NICHING MATTERS AND HOW TO FIND YOURS

Seen past the shoulder of a woman with her hair in a bun, a bearded man in a pale t-shirt leans forward to listen to her across a table.

Get clarity on your coaching specialty

When you name your coaching speciality, you stop being a coach for everyone and become the obvious choice for someone.

A well-defined niche lets you shape your services around one group of people, and speak directly to the needs and the challenges they actually have.

It is also what sets you apart. The clients who are looking for exactly what you offer can find you, and the work you take on is work you are genuinely good at.

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Finding a coaching niche empowers coaches to make a positive difference in the lives of their clients, foster professional growth, and cultivate a fulfilling and thriving coaching practice.

In this guide, you will:

  • What a niche actually does for your coaching practice

  • 25 coaching specialities, described in plain terms

  • The topics clients bring to each of those specialities

  • How to choose the niche that fits you

  • Questions to help you think through your own interests and motivation

This guide is there to spark a reflection about who you are and who you want to be as a coach, and about the value you want to bring to clients. By reading about these 25 niches, you can start to see which one speaks to you the most, and maybe create your own!

The cover of the 25 Coaching Niches guide.

WHAT COACHES SAY ABOUT TRAINING WITH US

My biggest takeaways from the training is discovering how a professional coach looks like, what the ICF requires from a coach, training myself to be a coach and gaining the confidence to be one.
AndraLeadership and communication coach

What will your coaching specialty be?