How to Secure Funding for Your Coach Training: A Step-by-Step Guide

Becoming a certified coach is an exciting and rewarding journey that can be put on hold if the financial aspect is a roadblock. One option to consider is funding from your employer. Not everyone has an organisation willing to invest in their professional development, but it’s worth looking into it and ask for financial support for your coach training.

In this step-by-step guide, we will walk you through a process you can follow to ask your employer to cover the costs of your coach training.

Step 1: Understand the Value

Before approaching your manager, it’s crucial to understand the value that coach training brings to both you and the organisation. Research and highlight how a coach training could enhance your communication skills, leadership abilities, and overall performance. Emphasise that the skills gained through coaching can have a positive impact on your colleagues, team, and the company as a whole.

Step 2: Research (a lot)

Visit websites that offer coach trainings to gather as much information as possible about the various coaching programmes available. If you want to read more about how to choose you coach training, read our article about it.

Look for programmes that align with your goals and the values and approach you think your organisation will value. Highlight the potential benefits of the specific coach training you’re interested in: for example, improved employee engagement, enhanced team dynamics, and better conflict resolution.

Step 3: Create a Proposal

Craft a structured proposal that outlines the details of the coach training programme you chose, including the curriculum, dates, duration, and cost. Address how the training aligns with your current role and responsibilities, as well as your professional growth. Include all the information you will have found and reflected upon from steps 1 and 2.

Step 4: Highlight Return on Investment (ROI)

Demonstrating the potential return on investment your employer can expect from sponsoring your coach training is of the utmost importance. Given the commitment a coach training requires – both in times and financially – your organisation and your manager need to have something to gain from it. Highlight case studies, success stories, or testimonials that showcase the positive impact of coaching within organisations. Convey your commitment to applying the acquired skills to benefit the company’s growth and success.

Step 5: Schedule a Meeting

Request a one-on-one meeting with your manager to discuss your proposal. Clearly communicate the purpose of the meeting and the value it holds for both you and the organisation. Show your appreciation for their time and consideration, setting a positive tone for the conversation. Send them the proposal ahead of your meeting.


During the conversation, make sure to use coaching skills like active listening, empathy, and presence, to listen to what your manager has to say and answer their interrogations, concerns, and feedback. Address any apprehensions they might have and offer solutions to potential challenges.

Reiterate the alignment between your professional development and the company’s goals. Emphasise how the coach training will support your organisation’s success through enhanced leadership, communication, and interpersonal skills. 

Step 7: Follow Up

After the meeting, send a follow-up email expressing your gratitude for the opportunity to discuss your coach training proposal. Summarise the key points discussed and any action items that were agreed upon.

Asking your manager to fund your coach training requires careful planning, a lot of research, effective communication, and a genuine passion for professional growth. Remember, the journey to becoming a certified coach is not only an investment in yourself but also a valuable asset to your organisation’s success. Not every employer or manager will be supportive – some will be but simply won’t have the budget – but it’s worth trying and spending on time to create a business case about how coaching can transform your team and yourself.


If you want to hear from us about all things coaching and not miss any new articles, sign up to our weekly newsletter below 👇

Photo by Josh Appel on Unsplash
More articles